Die ultimative Anleitung:WordPress SEO

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Alexander Liendl

Oh it’s is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‚Content here, content here‘, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‚lorem ipsum‘ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Eine Überschrift

f you have Gmail, you may have gotten a confirmation email for a flight and seen the information box at the top showing your flight details, or seen a similar information box for your last Amazon order. This is possible due to structured data markup f

Noch eine Überschrift

f you have Gmail, you may have gotten a confirmation email for a flight and seen the information box at the top showing your flight details, or seen a similar information box for your last Amazon order. This is possible due to structured data markup f

Although using structured data markup is necessary to be eligible for rich snippets and rich cards, there is no guarantee that simply adding structured data markup to your site will immediately result in rich snippets or cards. Sometimes it may not show up at all, or may appear inconsistently. This doesn’t necessarily mean you’ve done anything wrong.

Myth #2: Structured data is a ranking signal.

Using structured data correctly can help search engines to better understand what your content is about and may therefore contribute to a stronger relevancy signal. In addition, studies have shown that rich snippets can improve click-through rate (CTR), which can lead to better rankings indirectly. However, the use of structured data markup on its own is not a direct ranking signal.

Myth #3: Google can figure it out without the extra work.

Sometimes it’s tempting to skip extra steps, like implementing structured data, since we know that Google is getting smarter at figuring things out and understanding content without much help. But this is a short-sighted view. Yes, Google and other search engines can understand and figure out some of this stuff on their own, but if you want them to be able to understand a specific thing about your content, you should use the correct markup. Not only will it help in the short term with the things the algorithms aren’t so good at understanding, it also ensures that your site itself is well structured and that your content serves a clear purpose. Also, Google won’t give you certain features without correct implementation, which could be costing you on a large scale over time, especially if you’re in a competitive niche. Apart from anything else, studies have shown that rich

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